Online Marketing
1. Search Engine Optimisation.Will they find you or your competitors?
More likely than not, you found this website through a search engine such as Google or Yahoo. Perhaps you were searching for a custom web site designer, or maybe you were specifically looking for an online marketing firm that provides search engine optimization services. Well, let's just say you didn't end up here by chance. We don't just sit around hoping people will find us. Instead, we have mastered the art and science of search engine optimization in order to bring prospects (like you!) to our website.
Plain and simple, Search Engine Optimization (SEO) is the process of bringing more qualified prospects to your website through the most popular search engines.
- To enable people, who are actively searching for what you do, to find you.
- To remain competitive in today's online environment.
- To attract more prospects, at a better ROI, than nearly any other form of marketing.
Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:
- Initial Optimization – As the basis of any effective SEO program, we start with an initial optimization of the structure and content of your website. This includes keyword research and strategy, metadata creation, interlinking strategy, site map creation, URL optimization, and on-page content optimization including image tags, site validation, and more.
- Ongoing Linking & Optimization – Link-building is probably the single most important variable (alongside content) in determining your SEO success. We perform ongoing link building, along with continual optimizations and adjustments to your SEO strategy, to ensure your success.
- Content Marketing – Content is king on the Internet and is therefore also king when it comes to Search Engine Optimization. We write, optimize, and publish industry-related articles, webinars, eBooks, presentations, downloadable brochures, press releases, widgets, videos, and more in order to attract more prospects and links as well as achieve higher rankings for your site.
- Reporting & Analytics – We provide live stats on your website visitors and reports on your SEO progress. These are supplemented with consulting sessions to discuss what is working, what isn't, and how to enhance your SEO results.
Remember, the Long Tail Wags the Dog!
Typical SEO programs target a limited number of broad keywords, such as "shoes" or "men's shoes" in the case of an online shoe store. What some companies tend to forget, however, is that search engines are used by unique individuals who often have unique ways of describing what they're looking for. Our company receives traffic from thousands of keyword combinations called "long tail" keywords that even the most well-planned SEO strategy could not anticipate. For example, while we may love the phrase "web design agency," it will never account for the thousands of word combinations such as "web design and online marketing firm" or "website agencies and online branding." Interactive Design:
Our top 30 keywords account for less than 20% of our traffic! Our best keywords gets over 350 clicks a month; however, the combination of long tail keywords adds up to over 2,000 visits. WOW! The point of this long-tail stuff? Content. It is only by producing a steady stream of relevant content that you can start to address the many combinations of keywords that exist.
Webconnect India has put together these highly effective SEO packages, which combine inbound marketing techniques to build trust, rank, authority, and leads with optimization techniques to get higher rankings.
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-Ongoing Link Building & Optimization
Link building builds "votes" to your website (in Google's mindset). The more credible the votes, the more your rank increases. Rank affects both your "TrustRank" and "PageRank," both terms coined by Google. Relevant and effective link building through partners, articles, press releases, bookmarking, Blogs, reference sites, etc., is one of the most important factors in your search marketing.
Through articles, press releases, blog posts, eBooks, webinars, landing pages, and more, we are able to enhance your digital "footprint" in your industry. Content is written for submission to industry channels and social news sites such as Digg, Reddit, and StumbleUpon, and is promoted through Facebook, Twitter, Google Buzz and LinkedIn, etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional targets, syndicated feeds, AP News Wire, Google News, Yahoo News, eMediaWire, and more. Releases include keyword anchor text, an embedded image, social bookmarking features, and other SEO-related functionality. Reporting on page reads, impressions, search engine traffic, and search terms is included. (Advanced reporting and embedded video are available for an additional charge.)
2. Content Creation and optimization
Content is the lifeblood of the Internet.
Is your content (or lack thereof) sucking the life out of your sales?
Content creation & optimization enables prospects to do two things:
- Find you online
- Become compelled into action
According to Wikipedia, content is information and experiences that provide value for an end-user/audience in specific contexts.
The best content is about the user experience, not necessarily about your company. This bares repeating, as it is the BIGGEST mistake organizations make in providing content. The best content is about the user experience, not necessarily about your company. When done right, content such as webinars, videos, website content, blog posts, articles, and other related content will attract interested prospects to your website where you can convert them into leads and sales.
People use the Internet to search for interesting, valuable, and informative content that is relevant to their needs. They're searching on Google and Yahoo, talking to friends on Facebook, networking on LinkedIn, and sharing content on Digg, StumbleUpon, and De.li.cious, and doing lots of other things to find what they want.
Of the three most critical factors that affect your search engine rankings, content is #1. The more quality content you have, the greater your chances of attracting prospects (and links) to your website where they can become customers. The importance of content cannot be understated.
The amount of content you need is ultimately determined by the following:
- How much information do you customers seek out in order to make their buying decisions? The more information you can provide to help them make a decision, the better.
- How competitive are your targeted keywords? The greater the competition, in general, the more content you need in order to compete.
- How much content do your top competitors have?
- How many different products or services are you trying to promote? How many different niche markets are you targeting? Each product, service, and target market will require their own set of unique content.
- What is the ROI from the increased traffic that results as you add more content? If the investment required to create new content leads to an increase in web visitors and if those web visitors are converting at a high enough rate, the amount of content you can and should create may be substantial. (We can help you with this analysis, just ask.)
- What do my customers want to know before making a purchase decision? These can all be addressed through informative content on your website.
- What questions do my customers most frequently ask about my business? Create content to answer those questions.
- What issues keep my customers up at night? When you create content around the most compelling topics in your customers' minds, you'll have a great chance of success.
We offer complete content writing or content editing services to meet your needs. We start by first assessing your content plan and making recommendations for the types and topics of content you should create. For original content writing, we conduct interviews with your team to obtain the technical information we need to write your content.
We create the following types of content:
- Ebooks
- Case studies
- Whitepapers
- Newsletters
- Email Campaigns
- Online Press Releases
- Interactive Presentations
- PowerPoint Presentations
- Webinars
- Guides
- Articles
- Blog Posts
- And MUCH more!
In addition to writing your content, we offer 2 types of optimization:
1. Promotional Optimization: We ensure your content is written to CONVERT prospects to leads or sales (depending on the goal). Whether we're working from your original content or content we write for you, all content goes through a separate and distinct process of promotional optimization to ensure your prospects are compelled to take the action we want them to take. Further, we make sure you content is easy to scan, organized effectively, and that it includes the right calls-to-actions in the right places.
2. Search Engine Optimization: Search Engine Optimization is the second type of optimization we provide for your content. Through this process, we ensure your content is written for your targeted keywords using the appropriate level of density; using headers, images, and links that are optimized; and incorporating metadata (when appropriate).
Content done right drives results beyond your imagination. Let us help you craft a winning content plan.
3. Web Advertising and PPC
More qualified traffic + more prospects = more business.And you only pay upon actual site visits. Sounds like a no-brainer!
Webconnect India strongly recommends web marketing via advertising and PPC (Pay per Click) networks. After cautiously reviewing this advertising tool over the last few years, there is no doubt it is one of the most powerful lead generating tools available.Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, Print Ads and Direct Mail and other traditional advertising media. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site.
It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.
This supports the psychology of buying that demands instant gratification towards their marketing needs. People don’t like to wait…they want answers and solutions - and they want it now! With PPC and Adv they are one click away form your most important marketing tool, your site. (This assumes you have a well-designed, compelling and lead-generating site. If not click here)
Best of all, in many cases we are paying $1.00 per lead or less.
Webconnect India is a professional partner and authorized consultant with both Yahoo and Google. We also use other effective networks depending on your region and products. Display advertising for some business on key sites is also worth serious consideration. For example your ads can run on “Business Week” or Technology Today” etc. as a banner or tower ad.
4. Email Marketing Campaigns.
Email Marketing Campaigns & Design
“There simply is no better way to stay in touch with a large amount of prospects.”This powerful marketing tool is used to keep in touch with clients; introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects might find interesting!
According to the Direct Marketing Association, the return on investment (ROI) for each dollar spent on e-mail marketing is $57.25. This makes e-mail marketing the highest ROI across all marketing channels. According to Jupiter Research, e-mail marketing is expected to exceed $1 billion by 2010.
- Customized Email Design– Our designs will match your existing brand and include many interactive features. Additionally, your new custom email templates will be coded in HTML and tested in Outlook 2003 and 2007.
- Email Content Development –Many clients simply don’t have the time or resources to write interesting and informative campaigns. Our creative team will help you choose a topic, discuss and refine the idea, and write the article that you want.
- Email Distribution - Using one of many services such as iConact, Constant Contact, Verticle Response, etc, Webconnect India can help you upload, test and lanuch your campaign. This can be done hourly through one of our support packages or quoted on a per project basis.
See Package Below!
Learn from the big boys....
How do large companies leverage the power of email marketing? Actually they have entire teams dedicated to such tasks. They realize the value of email marketing...and as long as the price for distibution is less than a mere 1 cent per email they are going to ride this wave like a California beach bum. Who wouldn’t take advantage of a 57/1 ROI?We know, it's hard to compete with the mega dollars the Fortune 1000 companies pump into their e-marketing....but we have plans to help you market like the big boys with a small business budget. How? We will design your a template or custom email campaign that will look as good or better than our Fortune friends, and provide your with creative ideas for messaging, offers, landing pages, promotions, etc. We will even write the copy for you! No need to staff an entire creative team, we can handle this for your for less than the price of one single employee! Much less.
Package to include:
- Design of an email template inside of iContact approved frameworks
- Writing 4 articles/white papers/ helpful guides etc. for initial setup in your email marketing software. This is used for lead nurturing and is usually released (dripped) over a period of time to your customers to further peak thier interest and encourage conversions.
- Writing an additional 4 articles/newsletters for distribution weekly, bi-weekly or monthly (Additional content can be written by IWS utilizing our SocialPro Plus)
- Set up auto responders for up to 3 different conversion forms/goals
- Total of 18 Distributions of client provided newsletters
- Setup of iContact account. Live reporting is available for all your campaigns!
- List max size of 10,000 (can be upgraded)
- All emails are tested before release.
5. Social Media Marketing
Don’t be afraid to get social with it!
Are you ready to jump into social marking for your business, but unsure where to begin? Or have you begun a social media campaign only to find yourself sitting in front of Twitter wondering what to say? Or perhaps you have social media down to a science and simply need an extra hand to get the job done? Regardless your situation, we’re here to give you the no nonsense advice and services you need to build relationships, share, publish, promote, and grow sales throughout the social mediasphere.
Here are the social marketing services we offer:
Our social media consulting services are customized to your specific needs. We offer training for your staff to learn how to use social media websites, like Facebook, Twitter, LinkedIn, Digg, and others. We can help find and engage in relevant “conversations” in social media. We can also build your corporate social media policies. The ways we help our clients leverage the power of social media are as varied as the social media websites themselves. Have questions? Just ask!
One of the most important and often overlooked aspects of social media marketing is the profile set ups and customizations. Utilizing the available customization tools, profile descriptors, photos, and other tools available on each social media website can make a huge difference in your overall results. We’ll recommend the most relevant social media sites for your business and then create and optimize profiles that are search engine friendly and customized for your brand. Examples include custom “tabs” inside Facebook, Twitter background designs, LinkedIn company descriptions, YouTube channel setup, and more.
One of the biggest reasons social media has become so popular among businesses is for the ability to self-publish and promote a company’s content to a wide audience. Here are just a few of the ways we do this:
- We promote content on your website via calls-to-actions and special offers that are shared through social media
- We publish content on article submission websites with links back to your company website
- We publish press releases through our partner, PRWeb, that are optimized for social media and shared through RSS to a wide range of media subscribers.
- We bookmark and share your content on social media sites like Digg, StumbleUpon, Delicious, and others
- We promote your content by sharing links on Twitter, LinkedIn, Facebook, and others
- We promote your content to bloggers and other online influencers
6. Lead Generation Tools
What does it take to turn your website into a lead-generating machine?
The right lead generation tools for the job
Hopefully you have browsed our site and now know it takes great content and a well-designed custom website to attract interested prospects to your website and entice them to stay
This is a question most companies have a hard time answering, yet are alone executing! The best websites in the world have the best lead generation tools in the world. Companies that really "get" online marketing "get" the fact that you've got to build lead generation into your initial web site architecture.
Successful lead generation is accomplished by thinking about how your customers buy, what appeals to them, what their pain points are, and what will impress and intrigue them enough to convert from a browser into an interested lead.
Think about it. You have prospective customers visiting your site every day. Do you know who they are? Only if they tell you. And what are you doing to encourage them to raise their hands? Hmmmm...Lead Generation Tools Turn Prospects into LeadsThe right lead generation tools make prospects WANT to raise their hands and tell you who they are. So let's look at some examples of the types of lead generation tools we use for our clients (we know they work!). For all of these tools, we provide complete writing, editing, design, and production:
- Downloadable PDF Brochures
- PowerPoint Presentations
- Flash Demo Presentations
- Webinars
- E-Books & White Papers
- Case Studies
- Online Tours
- Guides
- Galleries and Portfolios
- Videos
- Self Help Kits
- Widgets
- Landing Pages
- Email & Blog Invitations
Offline Marketing.
1. Print Advertising
Eighty percent or more of the marketing message used in print media and advertising are 100% ineffective.
In order to capture your prospects attention you must first give them a compelling reason to listen to your message. As simple as this may sound, most companies are guilty of simply announcing their name and list of services….yawn.
An effective message will go beyond announcing services and more into what the company has to offer to the client…and more specifically how the client will benefit from these services. This is called benefit-oriented marketing and it is almost always overlooked.
Webconnect India will help you develop a message and image that commands attention and promotes tangible benefits to your target audience in a style that significantly increases your lead generation. Here are a few types of our most popular print media and advertising projects:
- Print Ad campaign
- Brochures and Presentation Folders
- Direct Mail Pieces
- Corporate Identity (Business card, envelope, letterhead, etc.)
- Displays (See exhibits)
- Inserts, newsletters, templates
- Annual Reports & Catalogs
- Magazines & publications
- Product & Package Design
2. Direct Mail Campaigns
Eighty percent or more of the marketing message used in print media and advertising are 100% ineffective.
In order to capture your prospects attention you must first give them a compelling reason to listen to your message. As simple as this may sound, most companies are guilty of simply announcing their name and list of services….yawn.
An effective message will go beyond announcing services and more into what the company has to offer to the client…and more specifically how the client will benefit from these services. This is called benefit-oriented marketing and it is almost always overlooked.
Webconnect India will help you develop a message and image that commands attention and promotes tangible benefits to your target audience in a style that significantly increases your lead generation. Here are a few types of our most popular print media and advertising projects:
- Print Ad campaign
- Brochures and Presentation Folders
- Direct Mail Pieces
- Corporate Identity (Business card, envelope, letterhead, etc.)
- Displays (See exhibits)
- Inserts, newsletters, templates
- Annual Reports & Catalogs
- Magazines & publications
- Product & Package Design
We can deliver any print request you may have, as well as fulfill the actual printing services to assure a quality job.