What does it take to turn your website into a lead-generating machine?
The right lead generation tools for the jobHopefully you have browsed our site and now know it takes great content and a well-designed custom website to attract interested prospects to your website and entice them to stay.
So, now that you have a prospect on your website, what do you do?
This is a question most companies have a hard time answering, yet are alone executing! The best websites in the world have the best lead generation tools in the world. Companies that really "get" online marketing "get" the fact that you've got to build lead generation into your initial web site architecture.
Successful lead generation is accomplished by thinking about how your customers buy, what appeals to them, what their pain points are, and what will impress and intrigue them enough to convert from a browser into an interested lead.
Think about it. You have prospective customers visiting your site every day. Do you know who they are? Only if they tell you. And what are you doing to encourage them to raise their hands? Hmmmm...
Lead Generation Tools Turn Prospects into Leads
The right lead generation tools make prospects WANT to raise their hands and tell you who they are. So let's look at some examples of the types of lead generation tools we use for our clients (we know they work!). For all of these tools, we provide complete writing, editing, design, and production:
- Downloadable PDF Brochures
- PowerPoint Presentations
- Flash Demo Presentations
- Case Studies
- Online Tours
- Galleries and Portfolios
- Landing Pages
- Email & Blog Invitations